|
Broadcom Communication Group
Broadcom Public Relations Company
Broadcom Advertising Company
iMusic.com Brand Music Company
Broadcom Communication Group (www.broadcom.com.cn) consists of Broadcom Public Relations Company and Broadcom Advertising Company and iMusicer.com Brand Music Company. The Group is committed to providing professional services, such as strategic consulting, PR consulting, government relationship, crisis management, industry analysis, market survey, activity planning, event marketing, interactive marketing, corporate internal publishing, advertising and promotion, training, etc., to IT, telecommunications, Internet, direct selling, fast moving consumer goods, finance, insurance, hotel, health, entertainment, culture communications, and other fast growing industries.
Established in 2000, Broadcom Public Relations Company has become one of the fastest growing and most dynamic local PR companies. It has been among the “China Top 10 PR Companies” in 2003 and 2004, evaluated by China International Public Relations Association. It also ranked number five among local PR companies on the list of “China Top 25 PR Companies” (international and local companies both included), released by the Marketing magazine.
Broadcom is a member of the PR Company Working Committee under China International Public Relations Association, and also a council member initiating China’s most authoritative professional magazine on public relations — PR Magazine.
To offer better service, China Mobile provides high-end VIP clients with free and quality magazine — Go-Tone, and provides young and fashionable clients with long-term free magazine — M-Zone. Broadcom has assisted China Mobile in launching the two magazines and has been in charge of all the designing, producing, publishing, advertising and marketing of the magazines. By now, both Go-Tone and M-Zone have reached a circulation of nearly one million.
Beijing-headquartered Broadcom has opened offices in Shanghai and Shenzhen, and has been providing services like PR planning and marketing to businesses there.
Currently, Broadcom’s clients include China Mobile, Panasonic Communications, Konka Group, Mary Kay, Ping An of China, Homeway, SinoSun, Jingya Group and other famous companies from telecommunications, IT, consumables, finance, insurance, Internet, hotel and other industries.
Major honors and achievements (2002-2004)
“Top 10 China local PR companies” 2003 was evaluated by China International Public Relations Association
“Top 10 China local PR companies” 2004 was evaluated by China International Public Relations Association
“Top 25 China PR companies” September, 2004 was evaluated by “Marketing China”.
The case “China Mobile-Nokia MMS Instant Reporting Action” was awarded silver prize from the “Golden Awards for PR Excellence” 2003 and “Top 10 PR Events” 2002
The case “Panasonic New Cell-phone Press Launch” was awarded silver prize from the “Golden Awards for PR Excellence” 2003 and “Top 10 PR Events” 2003
The case “Konka Group Antidumping Integral Communication” was awarded “China Top 10 PR Events” 2004
The case “China Mobile: M-Zone Ideal Life In The Future” was awarded “China Top 10 PR Events” 2003
The case “China Mobile Monternet Integrated Marketing” was awarded silver prize from the “Golden Awards for PR Excellence” 2004
The case “Mobile Monternet Forum” for China Mobile Communications Corporation makes distinguished contribution to the China Mobile telecom industry 2004
The case of assisting China Mobile to establish client services special issue “M-zone” reaches a circulation of nearly one million copies March 2003
The case of assisting China Mobile establishing High-end client services special issue “Go Tone” gets a circulation of more than 500,000 copies and makes a outstanding influence on China Media industry.
Major Businesses
Strategy Consulting
As for the deep and professional knowledge and experience accumulation of the team, Broadcom provides the clients with brand and market spreading strategy consulting by means of broad and deep investigation and research. The services include:
Marketing strategy consulting
Brand strategy consulting
Enterprise culture and construction consulting
Marketing integration strategy consulting
Production spreading strategy consulting
Media communication
Through great media data base and forceful media relation management, Broadcom helps the clients through the services such as contribution issuing, interviewing, press conference, product trials, party, media club and media high-level communication.
Building broad and harmonious media relations
Keeping the timely and smooth information communication between clients and media
Making the information and voice of the clients publicized speedly, integrated and exactly through media
Market Activity
According to the clients’ market purpose and market strategy, Broadcom helps them plan, organize and carry out market spreading activities which include:
Creative and special large-scale press
Founding anniversaries, opening & signing inauguration
Road show, outdoor promotion
Banquet & catering
Symposium of various scales and levels
Yearly party & sales meeting
Search for and make opportunity of speaking for clients
Government PR
With the transformation of Chinese government’s function from “management” to “service”, the two-way communication between enterprises and government becomes more important. They have built the effective and smooth information inter-communicating system which becomes a dependent assurance for the enterprises’ continuous and healthy development. Our services consist of the following items:
Relative policy and law consulting
Helping enterprise build a communicative channel with government department
Helping arrange visiting and meeting between government officials and enterprises
Crisis PR
For any firms or institutions, it is difficult to avoid the various sudden crises. Any ill-defendence and ill-treatment will bring unexpected consequences. In order to help the clients turn danger to challenges we can provide the services basing on the professional experience and social resources.
Crisis management construction
Crisis PR treatment
Crisis PR training
Market investigation and research
As the well-nit, meticulous and professional market research is basing on the marketing strategy; we can offer the clients the following services:
Market environment survey and analysis
Industry information survey and analysis
Target audience analysis
Competitors’ information survey and analysis
PR effect survey and assessment
Special market investigation and analysis
VI design
It aims to help clients build a characteristic, clear and uniform VI system, including planning, designing, making corporate brochure, products instruction, activity image logo, handbill, videos, and giveaways, etc.
New technology drive’s new marketing platform
The coming of Wireless Internet time provides a new way for touching and impacting mainstream people. Our profound accumulations and broad resources in the fields of Internet entrance (Web 1.0), wireless increment, internet self-media (Web 2.0) enable us to offer the clients new communication assembles of touching mainstream people, trans-industry and tans-media. Our services include:
Email & DM
Mainstream network media spreading
Wireless basing on the cell phone
Web 2.0 Self-made media spreading
PR training
With the experience of events planning and knowledge and talents’ accumulation, we are equipped with abundant resources in the circle of China PR and academia so that we are able to offer the following training services:
Media: media industry print and media communication skills
Making and performing of PR communication strategy
The thought and implement of marketing integration
Crisis PR skills
Knowledge of new technology, new media and new marketing
Our promise
Keeping everlasting creativity and PR service enthusiasm
Abandoning the way of facing all the changes and challenges with unchanged attitude and unweary heart and being aware that the effective marketing measures are basing on the unique requirement of clients
Trying our best to offer the clients high-quality service
Basing on honesty, focusing on the requirement of clients sincerely
Our Team
Full-time staff: 60, part-time staff: 20
Senior PR plan and strategy experts
Senior media planning professionals
Senior activity planning experts
Senior advertisement marketing experts
Senior art designer
Structure of the company
Clients Department: daily communication and maintenance the clients, PR planning and implement, hot news planning and effective advisement providence for the clients.
Media Department: media maintainenc, communication survey, media data base management and renovation, providing effective news hotlines and reasonable media investment plan
Business Department: large-scaled PR activities and market spreading activiey planning and performing
Planning Department: Events planning, activity planning, news planning, etc; industry market analysis, competitors analysis, data base management
Experts consulting team: retaining experts consulting team consisting of industry experts, technology experts, government relation experts; providing clients with professional services in the fields of strategy consulting, project planning, and industry research.
Media Consulting Team: Media Consulting Team retaining senior people and famous journalists; providing clients with professional services in the fields of media research, media communication, media relations.
Shanghai Branch: new clients development in Shanghai and other circumjacent areas; daily communication and maintenance with clients, PR planning and implement; hot news planning and providing effective suggestions for the clients
Shenzhen Branch: New clients development in Shenzhen and circumjacent areas; daily communication and maintenance with clients, PR planning and implement, hot news planning and providing clients with effective suggestions.
Modes of Service
Long-term Entrusting clients (by retainer)
Clients provide market purpose and plan, demanding scope in a certain phase. According to the demanding of clients and market status, Broadcom will offer practical PR plan and implement. The long-term clients always sign the contact in the unit of year.
Special Entrusting clients (by case)
Broadcom will provide independent PR events’ solving plan and implement according to the requirement of the clients.
Our Media Resources (partial)
Central government and Beijing
For the general publication:
Xinhua News Agency, People’s Daily, Bright Daily, Legal Daily, China Daily, China youth daily, Workers’ Daily, Science Technology Daily, Brands Times, China Quality Daily, China Reform Daily, China Consumer Daily, Beijing Times, Life Style, Entertainment Messenger, China Information, Beijing Radio & TV Guide, China Enterprise, Global Times, Beijing Market, Consumers Daily, China Civil Aviation Daily, China Trade Daily, Beijing Youth Weekly, Shopping Guide, Popular Science News, Science Times, Sanlian Life Weekly, Beijing News, Beijing Daily, Beijing Youth Daily, Beijing Morning News, Beijing Evening News, China Education News, China Insurance News.
For Economy and finance:
The Economic Daily, China Business Times, Financial Times, The Economic, Observer Paper, Economic Information Daily, China Economic Guide, China Economic Times, Beijing Modern Trade Paper, China Business, New Economy Weekly, China Securities, 21st Century Economic Report, Security Daily, China Business Paper, Finance Times, International Business, China Business, China Entrepreneur, Global Entrepreneur, International Finance, Security Times, China Finance, Journey of Finance, China Industry Economy News,
For Telecom:
People’s Post and Telecom Newspaper, Telecom Industry Newspaper, Telecom World, China Wireless Telecom, China Mobile Telecom, China Post, Telecom Technology, China Telecom Report, China Telecom News, China Telecom Construction, Digital Telecom, Mobile Telecom World
For IT Field:
Computer World, China Computer Newspaper, Network World, Internet Weekly, IT Manager World, China Electronic Newspaper, China Netizen News, Beijing Science Technology Paper, Software World, Network Telecom World, Network Paper, Computer Weekly, PC World, Number and Wealth, EC Electronic Commerce, Computer and Communication, Chinese Computer Users, China Computer Education Paper, China Internet, World of Netizens
For TV Station
Central TV Station:
News Department/China Finance Report/ Economy 30 minutes/ News Abroad/ Insurance Time/Qian Yan/ China News/ Economic News Broadcast/ Department of Broad Special
Beijing Station:
News Department/ Science and Commerce Observer/ Evening News/ New Broadway of Science and Technology/ Beijing Speed/ Department of Economy/ Mei Li Qian Xian/ Capital Economic Report/ Special Attention (Te Bie Guan Zhu)/ Healthy Life/ Phoenix TV/ Department of Journalists Beijing
Broadcasting Station
China Radio National, China Radio International, Beijing Radio Station (Traffic NT Channel ), Beijing Music Radio
Network media
www.people.com, www.xinhua.com, www.sina.com, www.sohu.com, www.163.com, www.qianlong.com, www.21CN.com, www.capitalonline.com, Zdnet, www.china.com, www.desktop.com, www.ccidnet.com
Local
Shanghai:
Shanghai Youth Daily, Wenhui Daily, Jie Fang Daily, Xin Min Evening News, Labor Daily, Shanghai Business Newspaper, Shanghai Finance Paper, Shanghai Insurance Paper, Shanghai Post, Telecom Information, News Report, Xin Hua Daily, Shanghai TV Station, Shanghai Oriental TV Station, Shanghai TV, Xin Min Weekly, Shanghai Oriental Broadcasting Station
Guangdong:
Guangzhou daily, Yang city Evening News, South Daily, South Weekend, Finance Morning News, Guangzhou Youth, South News Daily, New Weekly, Insurance Times, Guangzhou Telecom, Shenzhen Special Zone Paper, Shenzhen Evening News, Guangzhou TV Station, Guangzhou TV, News Daily, Shenzhen Business Daily, City Pictorial, Information Daily
Sichuan and Chongqing:
Sichuan Daily, Chengdu Daily, Chengdu Business Paper, Chengdu Evening News, Sanxia City Paper, Huaxi City Paper, Sichuan Economic Daily, Chongqing Morning News, Sichuan Telecom Paper, Sichuan Youth, Chongqing Youth, Chongqing Evening News
For more information, please contact:
Broadcom Communication Group
Sonny
Add.: Room 1801, Tower B, SOHO Office Building, No.88 Jianguo Road
Chao Yang District, Beijing 100022, PRC
Tel: 8610-51263066-8008
Fax: 8610-85894234
E-mail: yangweimin@broadcom.com.cn
Website: www.broadcom.com.cn, www.imusicer.com |
