| Market Strategy consulting
Having a marketing strategy is vital for a business. Based on our professional knowledge, rich experience and extensive analysis. We provide such service as follows:
Brand strategy consulting (brand positioning, brand building, harmonization of brand implications and brand image, brand promotion, etc)
Marketing Strategy consulting
Public Relations consulting
Integrated marketing strategy consulting
Promotion strategy consulting
Market Research
Whether you are starting a new business or launching a new product conducting a marketing research is always the first step in determining if there is a need or audience for your product, service or marketing plan. Major service including:
Market monitoring & Analysis
Industry Intelligence monitoring & Analysis
Target audience analysis
Competitor monitoring & analysis
PR impact monitoring & assessment
Media Relations
Years experience has proven that close alliance with journalists, editors and producers is an invaluable tool in media relations. We help clients to create a favorable media environment via the following means:
News Release
Feature Articles
Press Conference
Interview
Media Club
Ceremonies
Parties
Event Marketing
Event marketing is a strategy that, properly applied, can produce outstanding exposure for a company. A well-programmed event can enhance a company's image, introduce a product or simply drive sales. Events can range from the following ways:
Press launch/conference
Exhibitions
Road shows
Banquets
Seminars
Annual parties
Forums
Trainings
Government Relations
Enterprise is a component of the whole society, it must be affected and restricted by the government regulations and policies, and smooth and healthy government relations are the basic guarantee for any company. Major services including:
Consulting on relevant laws and regulationsSetting up communications channels with government and institutionsArranging visits and meetings with government officials
Crisis PR
Any company or organization, regardless of size, can fall victim to a crisis and the most common cause of mishandling the situation is lack of planning. This often leads to things getting out of control and causing reputation damage. Our strategies include:
Devising crisis contingency plans
providing emergency response
Offering recovery advice
VI & CI Design
In the marketing world, a lot of attention is being given to the concept of VI and CI, both on an individual product level and for a corporate as a whole. We have a dedicated team of design professionals to help you through every step of the process the
:
Logo
AdvertisementBrochureleafletGiftsCorporate MagazineGraphic design
Internet Marketing
Internet marketing is a business imperative because the Internet is an unstoppable trend. Major service including:
E-mail, E-card, Flash, Internet newsletterDM and other database marketing methodsMainstream network media promotion
Wireless marketing based on mobile phones
Blog and RSS promotion
PR Training
The following PR training program is open to all people who are eager to improve themselves. Our aim is to turn students into world-class PR practitioners.
Media communication skills
PR strategy planning and execution
Integral marketing and executionCrisis PR training of new technology, new media and new marketing |