| China Mobile Monternet Integrated Marketing Communication
In 2000, China mobile Communication Group launched a business plan for Monternet. They combined PR, AD, events and forums, and achieved an all-around communication effect. Since then they have been adhering to this Integrated Marketing plan, and have made a significant contribution to China's Telecom industry.
This case, "China Mobile Monternet Integrated Marketing", was awarded the silver prize from the “Golden Awards for PR Excellence” in 2004.
China Mobile-Nokia MMS Instant Reporting Action
It was organized by Broadcom and jointly held by China Mobile Group and Nokia China, this event was a milestone of global news history, you can conduct interviews just via a single mobile phone, and this successful event has further urged the development of MMS business.
It was awarded silver prize from the “Golden Awards for PR Excellence” 2003 and “Top 10 PR Events” 2002.
Panasonic New Handsets Press Launch 2005
The Panasonic new products launch for handsets was characterized by its unusual set design. The main theme of the set was nature, and was chosen to showcase new products from the VS, MX, and SA range. The aim was to present the products in a cool fashion, and guests were presented with a fresh new experience, demonstrating Panasonic’s new thrust into the market.
Konka Antidumping Integral Communication
Konka group built up their unshakeable position in china by changing crisis into opportunity, thus further improving their image as a leading company, they established themselves as an example for the home appliance industry in 2004 and had a great social impact.
Antidumping PR for Konka was awarded “Top 10 PR Events” 2004
2005 Konka Global Distributor Conference
For Chinese companies the road to internationalization is like a long-haul flight. In this event organized by Broadcom, nearly 1000 people from 20 countries participated in the first Konka Global Distributor Conference. Konka unveiled over 100 new products and signed 15 billion Yuan worth of orders during this event. The event was seen as a symbol of Konka’s, march towards globalization and the international market.
Mary Kay’s response to direct distributors regulation
The State Council of PRC issued a regulation on the July of 2005 in order to supervise direct distributors in the nationwide, which brought not only opportunities but also risks to the players. As one of the world effective direct distributors, Mary Kay China had successfully responded the issued regulation by a PR campaign based on the consultancy and implementation by Broadcom.
The objective attitude and the straight-out cooperation to the new regulation had consolidated the current market position of Mary Kay in China. The media coverage guaranty, the timeless response and the reliable government relation of Broadcom had been demonstrated
The Third PR Festival
China PR Festival is an annual ceremony of the highest level in the PR industry in China, and attracts great attention from the PR industry, marketing industry and media circles.
It was organized by CIPRA, and co-organized by Broadcom, there were about 400 participants from PR circles, and it made great impact on China PR industry.
Sino-Japan Economic High-level Forum
In July 2004, the Japanese Ministry of Finance, the University of Tokyo, Japanese industry and research representatives, in conjunction with the China Economic Association, the Economic Management of Beijing Posts and Telecommunications University and Broadcom jointly organised the Sino-Japan Economic High-Level Forum. A number of high-ranking officials from both country's government and Finance Department as well as leaders from well-known companies attended this Forum, which attracted great attention from media and public and had a profound and positive impact.
Internal Magazine
Planned and successfully operated the well-known magazine of Go-Tone, with the circulation of 800,000.
Planned and successfully operated the magazine of “M-Zone” of China Mobile with circulation of 1 million.
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